Identify the Change To Be Targeted and Gather Related Data

Identify the Change To Be Targeted and Gather Related Data

It is essential in building the case and platform for influential advocacy to first, identify the change that is being targeted; second, gather data that supports the need or importance of this change; and third, map the key decision makers, allies, and likely opponents to the cause.

Several tools can be used in gathering this information:

  1. Baseline analysis

Examples, from campaigns for women’s political participation:

  1. Situation Analysis and Mapping

Example: